Jeff Horn entered Australian sporting history, when against all the odds, he beat boxing legend Manny Pacquiao in front of 50,000 people at Suncorp Stadium.

He was required to have a mandatory fight within 6 months in order to keep his World Title Belt.

Event Creation

Upon confirmation that Gary Corcoran was to be Jeff’s next opponent, and with a date locked in,
Dynamic were required to build the event from the ground up.

During the creation phase, we:

• Identified and advised the event promoter on a range of venue options and date considerations.
• Provided advice on market conditions with respect to ticket and corporate hospitality pricing.
• Developed logos, branding concepts and other materials incorporating a flame motif and overall “look and feel”.
  

Event Development

Key tasks included:

• Complete ticketing build, placement of temporary seating in the BCEC Great Hall for 3,000+ guests inclusive of VIP and sponsor seating allocations.
• Fighter management, including contract fulfilment, travel, accommodation, visas and payments for 14 international and local fighters and their entourages.
• Liaised with international and local boxing agencies on the sanctioning of designated fights.

Outcomes achieved:

• Forging of close relationships with international and local officials, agencies and suppliers.
• Planning and event preparation supported a seamless event delivery.

Event Marketing

Dynamic managed an integrated marketing plan that consisted of:

• A radio partnership with Triple M
• Event advertising and promotion with The Courier Mail and Sunday Mail.
• A reader competition via a partnership with News Regional Media across 15 regional daily papers.
• A tailored digital campaign across various social media platforms.
• Co-ordination with Main Event/Foxtel for ticketing and PPV spots
• Corporate Hospitality phone marketing campaign.

The strategic marketing and advertising campaign ensured that a huge number of Boxing fans were informed across every form of traditonal and non-traditional media.

Key Stakeholder Management

Queensland State Government, via It’s Live Queensland and Brisbane City Council via Brisbane Marketing were strategic partners of Battle of Brisbane 2. Dynamic ensured that all key outcomes were met.

Key tasks performed were:

• Ensuring prominent brand placement across a wide range of collateral.
• Co-ordination of vignettes for domestic and international broadcast.
• Acting as a conduit for city dressing and other activation activity.
• Execution of entitlements such as ticketing and corporate hospitality.
• Comprehensive reporting.

Dynamic also undertook all sponsorship management, including the execution of Major Sponsor entitlements and activation for UBET and Oxmar Properties.

Over 800 guests joined the corporate hospitality program including the Premier of Queensland, The Lord Mayor of Brisbane, State Ministers, international boxing profiles and a range of celebrities.

Dynamic created a complete corporate hospitality program including an exclusive sit-down dining experience as well as a cocktail-style experience with premium ring-side seating.

With the event being held in Mid-December on a short lead-time, the outcome for corporate hospitality was beyond targeted expectation, both in attendance and revenue generation for the promoter.