Explore 20 years of
history with Dynamic.
JUMP TO MILESTONES
2004
Our DNA was established
2014
Dynamic Sports Marketing formation
2015
Official NRL partner appointment
2017
Battle of Brisbane: Pacquaio vs Horn
2017
Battle of Brisbane 2: Horn vs Hellraiser
2018
First Domestic Jet Charter
2018
Horn vs Mundine – River City Rumble
2018
Rebrand
2020
Horn vs Tszyu
2011-2021
NRL Expansion
2021
First Pay-Per-View event
2022
Exclusive Entain agency
2023
Broadcast partnership with Stan
Our DNA was established in 2004 when we commenced running corporate events for State of Origin under license with the Queensland Rugby League
Both directors, Daniel Janiszewski and Nicholas Livermore were actively involved in corporate hospitality, sponsorship and consulting in Australasian markets.
Dynamic Sports Marketing was formed and commenced operations.
In 2015, we were appointed as an official agent for the NRL, to deliver sales, marketing and production services for State of Origins, NRL Grand Final and Test Matches.
Jeff Horn entered Australian sporting history, when against all the odds, he beat boxing legend Manny Pacquiao in front of 50,000 people at Suncorp Stadium.
Dynamic created, managed and executed the entire corporate hospitality program for this once in a lifetime event.
Jeff Horn entered Australian sporting history, when against all the odds, he beat boxing legend Manny Pacquiao in front of 50,000 people at Suncorp Stadium.
He was required to have a mandatory fight within 6 months in order to keep his World Title Belt.
After identifying that the Corporate Hospitality market was saturated with generic entertainment options for events at ANZ Stadium, Dynamic saw a need for something different. Coupled with this was the fact that getting to the Stadium, particularly on a weeknight, could be a real hassle.
Over the past 7 years, we have created and refined what we feel is arguably the best package for State of Origin and NRL Grand Final at ANZ Stadium – The Ambassadors Cruise.
Dynamic delivered the entire River City Rumble event at Suncorp Stadium in December, 2018
Dynamic Sports Marketing as a brand was retired, to reflect our standing as an integrated events business.
Dynamic managed the entire Horn vs Tszyu event at Queensland Country Bank Stadium in August of 2020. This was the first major sporting event to take place in Australia after lockdowns were enacted as COVID-19 took hold. Our team expertly navigated government enacted protocols such as social distancing.
While the Dolphins bid was ultimately the winner, navigating the expansion process provided us with invaluable insights into strategic and operational success in high-stakes sports ventures. We gained crucial experience in community engagement, stakeholder collaboration, and league operations, which will enhance our approach and drive innovation in our ongoing projects.
In 2021, Dynamic co-promoted All Stars Boxing – Footy Fight Night on Fox Sports via Main Event as a pay-per-view on the platform. Held in Townsville, this event was a commercial success.
Entain appoints Dynamic as their official agency to help manage their client engagement program under the Labrokes and Neds brands. We are tasked with managing bespoke events, sponsorships, activations and money can’t buy experiences.
In 2023, Dynamic entered into a broadcast partnership under its brand Fightr Promotions to deliver its first pay-per-view on the platform. Battle on the Reef was a Rugby League fight night in Townsville.