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Explore 20 years of
history with Dynamic.

JUMP TO MILESTONES

2004

Our DNA was established

2014

Dynamic Sports Marketing formation

2015

Official NRL partner appointment

2017

Battle of Brisbane: Pacquaio vs Horn

2017

Battle of Brisbane 2: Horn vs Hellraiser

2018

First Domestic Jet Charter

2018

Horn vs Mundine – River City Rumble

2018

Rebrand

2020

Horn vs Tszyu

2011-2021

NRL Expansion

2021

First Pay-Per-View event

2022

Exclusive Entain agency

2023

Broadcast partnership with Stan

2004
Our DNA was established

Our DNA was established in 2004 when we commenced running corporate events for State of Origin under license with the Queensland Rugby League

Both directors, Daniel Janiszewski and Nicholas Livermore were actively involved in corporate hospitality, sponsorship and consulting in Australasian markets.

2014
Dynamic Sports Marketing formation

Dynamic Sports Marketing was formed and commenced operations.

2015
Official NRL partner appointment

In 2015, we were appointed as an official agent for the NRL, to deliver sales, marketing and production services for State of Origins, NRL Grand Final and Test Matches.

2017
Battle of Brisbane: Pacquaio vs Horn

Jeff Horn entered Australian sporting history, when against all the odds, he beat boxing legend Manny Pacquiao in front of 50,000 people at Suncorp Stadium.

Dynamic created, managed and executed the entire corporate hospitality program for this once in a lifetime event.

Read the case study
2017
Battle of Brisbane 2: Horn vs Hellraiser

Jeff Horn entered Australian sporting history, when against all the odds, he beat boxing legend Manny Pacquiao in front of 50,000 people at Suncorp Stadium.

He was required to have a mandatory fight within 6 months in order to keep his World Title Belt.

2018
First Domestic Jet Charter

After identifying that the Corporate Hospitality market was saturated with generic entertainment options for events at ANZ Stadium, Dynamic saw a need for something different. Coupled with this was the fact that getting to the Stadium, particularly on a weeknight, could be a real hassle.

Over the past 7 years, we have created and refined what we feel is arguably the best package for State of Origin and NRL Grand Final at ANZ Stadium – The Ambassadors Cruise.

View The Case Study
2018
Horn vs Mundine – River City Rumble

Dynamic delivered the entire River City Rumble event at Suncorp Stadium in December, 2018

Read the case study
dynamic sports marketing logo
2018
Rebrand

Dynamic Sports Marketing as a brand was retired, to reflect our standing as an integrated events business.

2020
Horn vs Tszyu

Dynamic managed the entire Horn vs Tszyu event at Queensland Country Bank Stadium in August of 2020. This was the first major sporting event to take place in Australia after lockdowns were enacted as COVID-19 took hold. Our team expertly navigated government enacted protocols such as social distancing.

See what we did
2011-2021
NRL Expansion

While the Dolphins bid was ultimately the winner, navigating the expansion process provided us with invaluable insights into strategic and operational success in high-stakes sports ventures. We gained crucial experience in community engagement, stakeholder collaboration, and league operations, which will enhance our approach and drive innovation in our ongoing projects.

2021
First Pay-Per-View event

In 2021, Dynamic co-promoted All Stars Boxing – Footy Fight Night on Fox Sports via Main Event as a pay-per-view on the platform. Held in Townsville, this event was a commercial success.

Learn more
2022
Exclusive Entain agency

Entain appoints Dynamic as their official agency to help manage their client engagement program under the Labrokes and Neds brands. We are tasked with managing bespoke events, sponsorships, activations and money can’t buy experiences.

Learn what we do
2023
Broadcast partnership with Stan

In 2023, Dynamic entered into a broadcast partnership under its brand Fightr Promotions to deliver its first pay-per-view on the platform. Battle on the Reef was a Rugby League fight night in Townsville.

See the event